Client: AIO (All In One)
Scope: Logo Design · Visual Concept Development
Role: Freelance Designer

AIO is a premium speaker startup focused on clean, minimalist hardware design. I was brought in to conceptualize and design a logo that reflected the brand’s positioning—elevated, modern, and sleek, while still feeling human and approachable.

After reviewing the client brief and brand values, I explored four distinct logo directions ranging from abstract minimalism to typography-driven wordmarks. Each concept prioritized balance, negative space, and geometric clarity to echo the brand’s physical product design.

Deliverables included:

• 4x logo concepts with distinct aesthetic tones
• Logo inspiration board and rationale per concept
• Recommendations for font pairings and scalability across physical packaging and digital use

The client was drawn to the refined feel of Logo 2, which paired clean symmetry with subtle motion—capturing both the "all-in-one" simplicity and premium presence they envisioned.