Client: Highland Dental Group

Scope: Logo Design & Brand Concept Development

Highland Dental Group approached me with a clear goal: to create a minimalist, modern logo that avoided the cliché “tooth” icon often seen in dental branding. They requested a professional visual identity using a blue and grey color palette to reflect trust, cleanliness, and calm.

This brief presented a creative challenge and a valuable growth opportunity. I explored a range of visual concepts and sketch iterations, ultimately landing on a clean, linear toothbrush mark that felt fresh, simple, and distinct within the dental space.

The final logo struck the right balance of professionalism and originality—exactly what the client envisioned.