KENNY SWIMWEAR
LOGO DESIGN + BRAND IDENTITY
Client: Kenny Swimwear (Startup)
Scope: Logo Design & Brand Guidelines
During my senior year at Fairfield University, I partnered with a startup luxury swimwear brand—Kenny Swimwear—to craft a distinctive brand identity ahead of their Summer 2021 launch.
The client wanted a clean, minimal logo with a feminine touch, and expressed a strong preference for the color purple. I developed a range of concepts, including three playful typographic logos and one featuring a wave element to convey a sense of luxury and movement.
In addition to the logo design, I created brand guidelines to help the client stay consistent across digital + packaging touch points. The project was a rewarding opportunity to apply creative direction, client collaboration, and visual branding skills to a fashion-forward emerging brand.
Logo Option: 1
Logo Option: 2
Logo Option: 3
Logo Option: 4
