What is Sporting Lab?

During my time abroad in Florence, Italy, I decided to take a Sport Marketing course; we worked closely with the local store–Sporting Lab, in which the owner wanted to revamp their image to a newer, fresher design.

Sporting Lab is an online retail sporting store that caters to athletes. They sell: Nike, Adidas, Asics, Errea, Ander Urmor, Reusch and many others.

I designed 3 social media posts as well as 2 different flyers for the 'Firenze Basketball Team.' This was a newly developed italian, competitive basketball team. They needed advertisements in order to expand their reach and increase their number of players in their program.