Client: The Coca-Cola Company 
Brands: Gold Peak, Peace Tea, Topo Chico
Agency: WPP 
Role: Manager, Planning
Scope: Paid Media Strategy · Presentation Design · Cross-Brand Planning

At WPP, I led cross-channel media planning and client communication for Coca-Cola’s ready-to-drink beverage brands, overseeing over $62MM in media investment.

My work supported both strategic planning and high-stakes executive presentation design, including:

• Designed and presented 20+ PowerPoint decks for Coca-Cola leadership, covering 2025 masterbrand strategy, audience segmentation, and competitive insights
• Supported the launch of Topo Chico’s 130th anniversary campaign through media planning and executive-facing presentation design
• Spearheaded Peace Tea’s first-ever paid media investment, developing the full strategic plan and designing the client-facing deck to visualize channel mix, Gen Z targeting, and KPIs
• Developed and pitched Gold Peak’s “Movie Night” media partnership strategy using branded, narrative-driven slides to demonstrate platform fit and loyalty-driving potential
• Collaborated with internal teams and external creative partners to ensure visual alignment and seamless storytelling across all decks
• Reviewed and elevated presentations created by team members to maintain brand consistency and executive polish

This role was the perfect intersection of media strategy and design thinking—combining data, storytelling, and branding to influence high-level decision-making at one of the world’s most iconic companies.