MICHELOB ULTRA
PRESENTATION DESIGN + MEDIA STRATEGY
Client: Anheuser-Busch InBev (Michelob ULTRA)
Agency: Starcom
Role: Senior Associate, Strategy/Planning
At Starcom, I supported the national media strategy for Michelob ULTRA, overseeing $240MM+ in annual investment across digital and linear channels. My work spanned sponsorship activation, cross-channel planning, and visual storytelling for executive stakeholders.
Key contributions included:
- Designed tactical presentation decks for national campaigns and custom sponsorships (NCAA, NBA, FIFA, Women’s World Cup), ensuring visual consistency and clear strategy communication
- Created weekly marketplace update newsletters for the client, summarizing media trends, platform shifts, and POVs in a clean, branded format
- Built internal toolkits and presentation templates to streamline campaign storytelling and improve alignment across brand teams
- Partnered cross-functionally with creative, sports partnerships, and media leads to bring large-scale activations to life across platforms like The Athletic, Spotify, and Complex
DECK DESIGN
MOCK UPS
NEWSLETTER
